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Travis started by making candles on a stove in his apartment to prove that you don't need a handout or grow up with a silver spoon in your mouth to start a business. The initial business was named Manready Mercantile and was sold online and to retailers across the U.S. The focus was on all-natural apothecary goods, with everything made in small batches, located in Houston, Texas. Most of the goods are unisex, but great for men...that's the twist. In the past, many of these items were never purchased by men or for men. He felt that by revamping the packaging and branding, he could change that...which is exactly what happened.