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Nifty Genius is a modern brand committed to a more sustainable future through a proactive approach to combatting waste. Since labels represent one the largest contributors to plastic waste on the planet, we became the first contemporary menswear apparel brand to use Japanese Ultrasuede® Technology in every piece throughout our entire collections. Ultrasuede® is made from recycled polyester and plant based materials, making it a responsible choice in terms of branding.
The apparel itself represents a commitment to lifestyle through cohesive aesthetics, attention to detail, and consistent comfort. We design every garment from the inside out, using some of the finest fabrics sourced from Japan and other parts of the world. We make garments that last. We take pride in producing clothing that can be passed down from one generation to the next. Quality is a core value woven into the DNA of the brand.