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Founded in 2015 by Jared Cook, Nifty Genius was born out of a love for fashion and subsequent frustration with how underserved the modern man was. Jared’s vision sparked the introduction of The Curated Menswear Experience - an agile, direct to consumer collection and purveyed retail platform. Serving the informed gentleman with quality, craftsmanship and quiet luxury, Nifty provides well-made garments derived from the finest of fabrics. But, clothing is just a piece of the puzzle. Built into the backbone of Nifty, philanthropic programs along with a desire to help those less fortunate drive Jared's ultimate vision:
RESILENCE FOR ENRICHMENT
"As we progress through life going over obstacles, barriers, pain, stress, ups and downs; we have to grow and learn from the experiences that shape our lives. New challenges force us to level up and live outside of our comfort zone. Feeling as though we wear many different hats, but in reality we're just making ourselves better and stronger for the next challenge that is presented. It's an attitude that's needed to obtain victory. An individual that can flourish through their respective challenges personifies what it means to be a Nifty Genius."
- Jared Cook Founder & Owner