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About Us


Founded in 2015 by Jared Cook & James Costa, Nifty Genius was born out of a love for fashion and subsequent frustration with how underserved the modern man was. Jared and James’ vision sparked the introduction of The Curated Menswear Experience - an agile direct to consumer collection and purveyed retail platform. Serving the informed gentleman with quality, craftsmanship and quiet luxury, Nifty Genius provides well-made garments derived from the finest of Japanese fabrics. But, clothing isn’t only that Nifty offers... The team has carefully selected the perfect collection of bags, footwear, headwear, apothecary, furnishings, and even vintage watches and cars making Nifty Genius the ONE -STOP SHOP.

Of course, as with any successful company, it takes a village and Nifty’s is led by none other than Chanita Fondacaro, who brings along with her 20+ years of experience in the Fashion Industry. The Nifty team, offices, and popup shop can be found in Downtown Los Angeles at:

155 W Washington Blvd, Suite 714
Los Angeles, Ca 90015